In today's world, selfies or basic headshots are not enough to set you apart when it comes to your personal or professional brand. Whether we want to believe it or not, many people often DO judge a book by its cover. Crazy, but true.
A current and unique headshot is one way to put your best foot forward and illustrate the "You" you want the world to see. You are what attracts the right opportunities and people to you and a professional headshot is part of that. It's your personal logo.
Not convinced? Here are some additional reasons hiring a photographer to take a professional headshot will have a positive impact on your brand and business:
Customers Want to Get To Know YOU! A good headshot will give potential customers an idea of who you are. Your smile, style and energy can go a long way.
A Visual Reminder of who you are. How many times have you been to a conference and met someone you wanted to connect with? A good headshot can be a visual cue for that person to remember you and make a connection on LinkedIn.
Images Can Help You Get Found On the Web. If your business has a website, you may have heard of search engine optimization; (SEO) the practice of optimizing various elements of your website in an effort to help it perform better in search engine ranking results. There are many elements to SEO and one important one is images.
Once you have a new or updated headshot, there are numerous ways to put it to use:
Use it as your LinkedIn profile picture
Use it as your Facebook or Instagram profile picture
Have it added to your company website
Add it to your business cards and promotional materials
Submit it for use at a speaking engagement you are part of
Add it to websites or publications of boards/non-profits you are a member of
Give it as a gift to that special someone
Have a headshot that speaks for you when you are not in the room! Share your story and goals with me and let me help you build the brand that sets you apart from the rest!